New Zealand Delivery Only
Sweet As Flies
About Me

Hi Everyone
My name is John Sumich and I have loved fishing since I was a toddler. As long as there was a rod and reel in hand I was happy; it didn't really matter what I was fishing for and that's still more or less how I feel about it today.
There is nothing more Sweet As than being out on the water, whatever the activity if you ask me. I was fortunate enough to have family access to a boat and so have spent many hours on the water coastal fishing and scuba diving.
I have spent most of my working career on the tools as a Plumber and Drainlayer and whatever the activity I have always paid particular interest to detail. I was lucky enough to have some of my family show me fly fishing as a teenager but I didn't really take to it until several years later where it became an ongoing passion.

What interests me the most is experimenting with different flies, and seeing what the fish will eat, which is why I took up Fly Tying. Nothing is more humbling to me than knowing my flies worked for someone else to catch some fish and that's really the reason I am doing this.
My Fly Product Lists have been created from popular and proven patterns and flies that I particularly enjoy using, with my own colour combinations and names and personality added into them.
I am sure most seasoned Fly fishermen will tell you that Fly presentation is more important than the Fly itself and I believe this to be true also however to anyone who uses my Flies my only hope is that you find them Sweet As.

My Aim
To share what I've learned about flies with others who love fishing as much as I do. To arm them with flies that are the business, reliable and effective, in short - Sweet As.
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Quality
I hand tie every fly with good quality materials to create flies that are Sweet As at a fair price.
It's hard to gauge how good something is until you test it and there's a lot of quality flies out there to choose from.
What I can say about my own product is the following:
- All flies are tied by me
- All hooks are Chemically Sharpened Carbon Steel hooks (Sweet As)
- All Bead Head Nymphs are Tungsten Bead being heavy, strong and Sweet As
- All other materials used are top quality from reputable suppliers
- All exposed threads I coat in thin UV resin for extra strength