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New Zealand Delivery Only

Sweet As Flies

About Me

John Sumich, founder of Sweet As Flies, holding a trout caught fly fishing in a New Zealand river.

Hi Everyone
 

My name is John Sumich and I have loved fishing since I was a toddler. As long as there was a rod and reel in hand I was happy; it didn't really matter what I was fishing for and that's still more or less how I feel about it today. 

 

There is nothing more Sweet As than being out on the water, whatever the activity if you ask me. I was fortunate enough to have family access to a boat and so have spent many hours on the water coastal fishing and scuba diving. 

 

I have spent most of my working career on the tools as a Plumber and Drainlayer and whatever the activity I have always paid particular interest to detail. I was lucky enough to have some of my family show me fly fishing as a teenager but I didn't really take to it until several years later where it became an ongoing passion.

A trout caught on a fishing fly in a landing net.

What interests me the most is experimenting with different flies, and seeing what the fish will eat, which is why I took up Fly Tying. Nothing is more humbling to me than knowing my flies worked for someone else to catch some fish and that's really the reason I am doing this. 

 

My Fly Product Lists have been created from popular and proven patterns and flies that I particularly enjoy using, with my own colour combinations and names and personality added into them. 

 

I am sure most seasoned Fly fishermen will tell you that Fly presentation is more important than the Fly itself and I believe this to be true also however to anyone who uses my Flies my only hope is that you find them Sweet As.

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My Aim

To share what I've learned about flies with others who love fishing as much as I do.  To arm them with flies that are the business, reliable and effective, in short - Sweet As.

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company's history or highlight a particular feature that sets it apart from competitors.

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

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Quality

I hand tie every fly with good quality materials to create flies that are Sweet As at a fair price.

It's hard to gauge how good something is until you test it and there's a lot of quality flies out there to choose from.

What I can say about my own product is the following:

- All flies are tied by me

- All hooks are Chemically Sharpened Carbon Steel hooks (Sweet As)

- All Bead Head Nymphs are Tungsten Bead being heavy, strong and Sweet As

- All other materials used are top quality from reputable suppliers

- All exposed threads I coat in thin UV resin for extra strength

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